Website Optimization
Is your website easily found by search engines? Your potential customers are looking for you online, so make sure you can be found. By working with the experts at VisionSite, we can help your business website get to the first results page of the various search tools.
Website optimization and SEO are terms that are used a lot in website marketing, yet unfortunately many people do not know what it really means. (SEO) stands for Search Engine Optimization and is the process in which a website is modified and promoted to appear at the top of the rankings in the major internet search engines. The search engine methods for determining rank are not disclosed publically and are always evolving. That's why the professionals at VisionSite are constantly working to remain on top of these changes for you.
Blogs and social media are important and helpful things to have to aid in increasing the awareness of your company, but these can boost search engine optimization (SEO) efforts only if there is already a solid strategy for the website in place, which is why SEO is needed.
VisionSite has the ability to incorporate a wide range of both on-page and off-page Search Engine Optimization (SEO) services, which will increase the amount of traffic to your website. On-page optimization focuses on what can be done to the website to increase its search engine ranking. This involves optimizing factors such as:
- Website Code (title tag, meta tags, image tags, code structure, etc),
- Website Content (key word density, key word location, etc)
- Website Structure (navigation structure, dynamic site map, etc).
Off-page optimization covers a wide variety of items necessary to increase the importance of the website in the eyes of search engines. These activities include items such as:
- Social Media Integration
- Build incoming links using white hat techniques
- Directory listings
Maximize Your Marketing Budget
Promoting your business online gives you maximum exposure for a fraction of the cost of traditional advertising.
Unlike other marketing tools, VisionSite websites track your results. Our system reports to you the number of visitors who found your business online.
Know Your Investment is Well-Spent
VisionSite can send you regular reports which outline the activities we’ve performed for the website, how the website is ranking for the various search terms, the corresponding search volume, forms that have been accessed and filled out, and website traffic data such as visitors, page views, mobile vs. desktop access, and much more.
VisionSite provides a proven road map for success:
- Proven results with clients all over the country
- Experience working with businesses large and small
- Analytical approach to planning and assessing results
- Expertise and guidance every step of the way
Contact us today today to find out how we can help your business get to the top of the search engines.
• Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process in which a website is modified and promoted to appear at the top of the rankings in the major internet search engines, among the most popular are Ask, Bing, Google, and Yahoo.
• Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising. (SEM) may use (SEO) and/or Pay-Per-Click (PPC) advertising.
• Pay-Per-Click Advertising (PPC)
Pay per click (PPC), is an internet advertising model that is used to direct traffic to websites. It works by advertisers paying the publisher (usually a website owner) each time the ad is clicked.
• Microsites
A microsite is a one to five page website with the top search engine searchable phrase that guides people to their main website and to their business. A microsite uses a different domain name than the main website.
VisionSite has over a decade of experience in developing effective and proven SEO strategies; we would be happy to discuss options with you to help you achieve your ranking goals and objectives.